Post-Market 2.0: how continuous Real-World Evidence is redefining medical devices
There’s a silent but radical shift reshaping the value of medical devices, more than any new technology or algorithm. A shift born in real life: in patients’ routines, phones, homes, and clinical journeys. Its name is Real-World Evidence (RWE).And it is turning post-market from a formal requirement into a strategic engine of safety, performance, competitiveness,…
Patients are evolving faster than trials: why clinical data are falling behind
In clinical research, we speak often about patient-centricity. Yet in the past two years something unexpected has happened: patients’ real lives have become more digital, more monitored, and more interconnected than the trials designed to study them. The patient has changed.Their data pathways have not. Not because the industry lacks intent, but because traditional study…
When Tech meets Empathy: Designing tools that truly works for people
“The great myth of our times is that technology is communication.” – Libby Larsen We often celebrate technological progress as if it were an end in itself. But in clinical research, tech that doesn’t connect with people quickly shows its limits.True innovation happens when technology and empathy work together, enabling research teams not just to…
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